![]() ![]() Scrolling away and back, or paging away and back, during a single query or session does not count as multiple impressions. ![]() The general rule is that if you must click to see more results, an impression is counted when a link is in the current set of results, whether or not it's scrolled into view, but please read the details below for a specific item type to be sure. However, inside independently scrolling or expanding search result widgets, such a results carousel or an expanding section like an FAQ result, the item must typically be scrolled into view within the carousel, or expanded by a click, to register an impression.įor scrolled results without paging ( infinite scrolling), such as image search in mobile or a card in Discover, the item must typically be scrolled into view to count an impression. In general, an impression is counted whenever an item appears in the current page of results, whether or not the item is scrolled into view, as long as the user need not click to see more results (such being required to click "see more" to see the link). What is an impression?Īn impression means that a user has seen (or potentially seen) a link to your site in Search, Discover, or News. Each link in an element can potentially be assigned its own data (impressions, clicks, and so on). Sometimes a link is less obvious: for example, an image in image search is actually a link to the image within the host page. Sometimes a link is obviously a link, such as in the plain blue link above. A canonical URL is basically the URL that Google chooses as the URL that best represents a page, when multiple URLs point to what is essentially the same page (for example, if a site has separate URLs for the mobile and desktop versions of a page). Click, impression, and position data are attributed to the canonical URL of the link. For example, a horizontally scrolling list of AMP pages, or a knowledge panel entry with many links.Īll data is assigned to links in the element (or rather, to the URL that each link points to). For example, here is a very basic search result that includes only one link (the classic " plain blue link"):Īn element can also be a compound element that contains many links, and even interactive elements. Anatomy of a search resultĬontent can be displayed in many different formats in Google Search, including links, images, or snippets of information. This document describes these metrics in more detail, and some implementation specifics for many types of items that you might see in Google Search results. Click-through rate: The calculation of (clicks ÷ impressions).(average) Position: A relative ranking of the position of your link on Google, where 1 is the topmost position, 2 is the next position, and so on. ![]() Clicks: How often someone clicked a link from Google to your site.Depending on the result type, the link might need to be scrolled or expanded into view. Impressions: How often someone saw a link to your site on Google.The performance reports show the following metrics: This data is available in the various performance reports. Send us feedback.Search Console provides data showing how often users saw or interacted with links to or content from your site, in Google Search, News, and Discover. These example sentences are selected automatically from various online news sources to reflect current usage of the word 'impression.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Maggie Gillette, Better Homes & Gardens, 27 Dec. 2023 Any of these options would be a perfect way to make a first impression, so consider using them for things like welcome mats, a wreath, or even engraved on a door knocker for everyone who enters your home to see. 2023 Hopeful to make a positive first impression on fans eager to see flashes of the joyful UCLA team of old, McDonald was prouder of the work the team has done outside of the gym than inside. 2023 From prolific writers to prominent civil rights leaders, this robust round-up includes wise words and pithy sayings that will hopefully make a lasting impression. 2023 With that being said there are still ways to make a great first impression and nail your interview from the comfort of your home. 2023 Thirty hopeful women arrive at the mansion looking for love and to make a lasting first impression with our newest leading man. 2023 Needless to say, that didn't make the best impression. 28) at 73, knew how to make a first impression. ![]() 2023 Tom Verlaine, the inimitable guitarist, punk iconoclast, and Television frontman who died on Saturday (Jan. Recent Examples on the Web This year, make a strong first impression by choosing the perfect Easter wreath. ![]()
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